COLOUR USAGE
✓ Use primary on white backgrounds only
✓ Minimum contrast ratio 4.5:1
✗ Never place primary on dark backgrounds
✗ Do not stretch or distort the logo
01 / E-Commerce
SHOPIFY STORES THAT SELL.
We build Shopify and Shopify Plus stores that are fast, beautiful, and built to convert — not just to look good on a portfolio. Every decision is made with the customer journey in mind.
Shopify
Shopify Plus
Figma
Klaviyo
Stripe
ReCharge
Discuss Your Store
From £1,200 one-off · From £350/mo retainer
WHAT'S INCLUDED
- Custom Shopify theme (Liquid) or theme customisation
- Mobile-first product and collection pages
- Checkout optimisation (fewer steps, less abandonment)
- Payment gateway setup (Stripe, PayPal, Klarna etc.)
- Subscription and recurring revenue integration
- Product filtering and search
- Email marketing integration (Klaviyo / Mailchimp)
- Speed and Core Web Vitals optimisation
- SEO metadata, sitemaps, and schema markup
02 / UI & UX Design
DESIGN THAT EARNS ITS KEEP.
We design interfaces that are genuinely a pleasure to use. From Figma wireframes to high-fidelity prototypes — design that's made to be built, not just admired on Dribbble.
Figma
Figma
Prototyping
User Flows
Wireframes
Discuss a Design Project
From £800 · Included in Growth & Enterprise packages
WHAT'S INCLUDED
- Discovery session and user flow mapping
- Wireframes (low or mid-fidelity)
- High-fidelity Figma designs (desktop + mobile)
- Interactive Figma prototypes
- Design tokens and component setup
- Hover, focus, and micro-interaction specs
- Developer-ready handover files
- Revision rounds included per package
03 / Websites for Trades & Local Business
A WEBSITE THAT WINS YOU WORK.
If you're a plumber, electrician, builder, landscaper, or any kind of tradesperson — you need a website that gets found on Google, looks professional, and turns visitors into phone calls and enquiries. That's exactly what we build.
Fast-loading
Google-ready
Mobile-first
No monthly fees
Contact forms
Google Maps
WhatsApp button
Get a Free Quote
From £1,200 one-off · No monthly platform fees · You own it outright
WHAT YOU GET
- Found on Google — Built with SEO from the ground up so you rank for searches like "plumber near me" or "electrician [your town]". No extra monthly cost for this — it's baked in.
- Works on every phone — Over 70% of people searching for a tradesperson are on their mobile. Your site looks great and loads in under 2 seconds on any device.
- Enquiry forms & click-to-call — Visitors can contact you in one tap. Forms go straight to your email. WhatsApp button optional.
- Your reviews, front and centre — We pull in your Google reviews automatically so new visitors see your 5-star reputation the moment they land.
- Service area pages — Separate pages for each town or borough you cover, helping you rank in more local searches.
- Photo gallery — Show off your work. Before-and-after photos, completed jobs, and team shots — all laid out professionally.
- You own it outright — Unlike Wix or Squarespace, there are no monthly platform fees. Pay once, own it forever. We hand over all the files.
- Live within 2 weeks — We don't drag it out. Most trade sites are designed, approved, and live within 10–14 days.
// Who It's For
BUILT FOR
Talk to Us →
BUILT FOR
BUSINESS OWNERS.
Not developers. Not tech people. People who are great at what they do and need a website that reflects that — without the jargon or the runaround.
Plumbers & Gas Engineers
Emergency call-out pages, Gas Safe badge display, and service area coverage. Built to rank for "boiler repair [town]" searches.
Electricians
NICEIC / NAPIT badge placement, electrical certificate info, and commercial/domestic split — so the right clients find the right service.
Builders & Contractors
Project photo galleries, testimonials from previous clients, and a quote request form that gets you the information you actually need.
Landscapers & Gardeners
Before/after galleries, seasonal service pages, and Google Maps integration showing your service radius.
Window & Door Fitters
Product showcases, FENSA registration display, and finance option callouts — everything a homeowner needs to choose you with confidence.
Roofers & Groundworkers
Storm damage callout pages, insurance work sections, and a gallery built to show scale — because roofing work looks impressive when it's photographed properly.
Not on the list?
We've built sites for cleaning companies, driving instructors, personal trainers, dog groomers, and everything in between. If you run a local service business, we can build you a site that works.
// Why Not Just Use Wix?
THE HONEST
THE HONEST
COMPARISON.
FORGE
Wix / Squarespace
Monthly fees
None — you own it outright
£15–£45/mo forever
Google ranking
Built with SEO from day one
Generic, hard to rank
Looks unique
Designed for your business
Template everyone else uses
Load speed
Under 2 seconds
Often 4–6 seconds (loses customers)
You own it
Yes — files are yours
Locked in — can't leave without rebuilding
Turnaround
10–14 days
You build it yourself
04 / Brand & Identity
A BRAND WORTH SHOWING UP AS.
Most logos are designed in isolation. We build complete brand identities — the visual language a business uses to communicate who it is, every day, on every surface. Strategy first, design second.
Figma
Illustrator
Brand Strategy
Typography
Colour Systems
Motion Guidelines
Print-ready
Discuss Brand Work
Brand Starter from £800 · Full Identity from £2,400 · Retainer from £350/mo
WHAT'S INCLUDED
- Brand Discovery Session — A structured 90-minute workshop to define your positioning, audience, tone of voice, and visual direction before a single pixel is drawn.
- Logo & Wordmark System — Primary logo, secondary lockup, icon/favicon mark, and reversed variants. Built in vector so it scales from a business card to a billboard without degrading.
- Colour System — Primary, secondary, and neutral palettes with exact HEX, RGB, CMYK, and Pantone values. Contrast-checked against WCAG accessibility standards so your brand works for everyone.
- Typography Pairing — A display typeface for headlines and a body typeface for copy, with a usage hierarchy: sizes, weights, and line-heights specified for web, print, and social.
- Iconography & Pattern System — A custom icon set in your brand style and a repeating pattern for use on packaging, backgrounds, and social. Included in full packages.
- Brand Guidelines Document — A print-ready PDF (and Figma file) covering every element: correct usage, spacing rules, what to never do, tone of voice examples, and photography style.
- All Source Files — SVG, AI, EPS, and PNG exports at every size you'll need. Organised into a delivery folder so your team and suppliers can find exactly what they need, immediately.
- Social & Digital Kit — Profile pictures, cover images, and post templates sized for Instagram, LinkedIn, Facebook, and X. Plus a web favicon in all required sizes.
// What You Actually Get
EVERY DELIVERABLE,
EVERY DELIVERABLE,
EXPLAINED.
Here's exactly what lands in your inbox when a FORGE brand project is complete — and why each piece matters.
◆
BRANDCO
EST. 2024
◆ BRANDCO
◆ BRANDCO
01
Logo System
Primary logo, secondary horizontal lockup, standalone icon mark, and reversed (white) variants. Every configuration you'll ever need — for print, digital, embroidery, signage.
SVGAIEPSPNGPDF
Primary
#FF3C00
Accent
#FFC200
Black
#0A0A0A
Cream
#F5F2ED
Neutral
#6B6B6B
02
Colour System
Every colour with HEX, RGB, CMYK, and Pantone values. Contrast-checked to WCAG AA for digital accessibility. Secondary palette and tints included for flexibility across applications.
HEXRGBCMYKPantone
Display
Typeface
Typeface
Body / UI Font
The quick brown fox jumps over the lazy dog. 0123456789
H1 · 72px
H2 · 48px
Body · 16px
Label · 11px
03
Typography System
Display typeface for headings, a complementary body font for copy. Full usage hierarchy: every size, weight, and line-height mapped to heading levels, body copy, captions, and labels.
Figma StylesCSS VariablesPDF Spec
04
Icons & Patterns
A cohesive icon set styled to match your brand — not a stock library. Plus a repeating pattern derived from your mark, ready for use on packaging, email headers, and social backgrounds.
SVGFigmaPNG @2x
// Brand Guidelines
BRAND
IDENTITY
SYSTEM
IDENTITY
SYSTEM
v1.0 — 2024
LOGO CLEARSPACE
◆ BRAND
Minimum clearspace = x-height of wordmark
05
Brand Guidelines Document
A full PDF and Figma file covering every element of your brand. Logo rules, colour usage, typography hierarchy, photography direction, tone of voice, and a "never do this" section. Built so any designer or supplier can pick it up and get it right — without asking you.
Print-ready PDFFigma SourceEditable
06
Social & Digital Kit
Profile images, cover photos, and editable post templates for Instagram, LinkedIn, Facebook, and X — sized correctly for each platform. Web favicon in all required formats (ICO, PNG 16/32/180px).
FigmaPNGICOCanva export
// Packages
CHOOSE YOUR
CHOOSE YOUR
SCOPE.
Brand Starter
£800
7–10 days
- Discovery session (60 min)
- Logo & wordmark (2 concepts)
- Primary colour palette
- Typography pairing
- Favicon & social profile image
- Source files (SVG, PNG)
Most Popular
Full Identity
£2,400
3–4 weeks
- Everything in Starter
- Logo system (3 concepts + revisions)
- Full colour system (primary + secondary)
- Icon set (12 icons)
- Brand pattern
- Full brand guidelines PDF
- Social kit (all platforms)
- All source files (SVG, AI, EPS, PNG)
Brand Retainer
£350/mo
Ongoing
- 10 hrs brand design per month
- Campaign graphics & assets
- Social content templates
- Brand evolution & refresh
- New collateral (decks, docs, ads)
- Priority turnaround
THE PROCESS
01
Discovery
Free 30-min call to understand your goals, timeline, and budget. We ask the questions others skip.
02
Proposal
A clear scope of work, timeline, and price. No vague hourly estimates — you know what you're getting.
03
Design
Figma designs for your review. We iterate until it's right before a line of code is written.
04
Build
Development with regular progress check-ins. You're never left wondering what's happening.
05
Launch + Support
Handover, go-live, and a support window so any post-launch tweaks are covered.
"They asked questions our previous agency never thought to ask — then built something that actually solved the problems rather than just looking good in a screenshot."
Marcus T. — CTO, Vault Finance
READY TO
GET STARTED?
Start with a free discovery call. We'll figure out what you actually need and give you an honest recommendation.